Focus On - Autumn Winter Confectionery

Brought to you by: Plan for Profit 7 CHRISTMAS CONFECTIONERY Seasonality has a strong impact on confectionery sales, with chocolate performing best in Autumn and Winter, and reaching peak value in Symbols & Independents ahead of key occasions like Easter and Christmas. Seasonal Formats Unsurprisingly, Christmas and boxed lines peak at year-end as the third biggest format. But singles and sharing bags stay the top performers for Symbols & Independents all year, so keep focusing on them.1 Early Season (Late Aug – Early Nov) Mid-Season (Early Nov – Late Nov) Late Season (Early Dec – Late Dec) 1. Circana | Symbols & Independents | Value Sales 52 w/e 28th December 2024 2. TH | Kantar | Christmas 2024 Review 3. IGD Research Jan 2025 | Kantar 12 weeks 28 December 2024 Sales peak in the final week before Christmas, with 2024 value up 8.5% and units up 4.8% .2 The week before Christmas saw record footfall in convenience.3 +8.5% VALUE Singles Multipacks Sharing Bags CBBs Blocks Easter Boxed & Xmas Seasonality influences what shoppers buy - ensure you adapt your confectionery range to match these changes throughout the year. Chocolate sales reached £74.4m in the four weeks to 30th Nov 2024, the second highest monthly total.1 +4.8% UNITS 7% 16% 32% 35% 33% 29% 16% 12% 29% 27% 20% 14%