Focus On - Christmas Essentials

Brought to you by: Plan for Profit 19 CONFECTIONERY Driving late season sales Christmas confectionery remains one of the key drivers of festive sales across the total market. The category is highly valuable during the season, reaching £1.3 billion in 2024. 1 In Symbols & Independents, Christmas and Boxed lines peak at year-end as the third biggest format. However, Singles and Sharing Bags remain the top performers year-round, so keep focusing on them. 3 1. Kantar Worldpanel and Discounters: 20w to 29th December 24 2. Circana, 20w to 28th Dec 24: Value Sales Seasonal Confectionery 3. Circana, Symbols & Independents, Value Sales 52w to 28th December 2024 Sales peak in the final week before Christmas, with 2024 value up 9% and units up 5% , highlighting the critical importance of late-season execution. 4 4. TH, Kanta, Christmas 2024 Review 5. IGD Research Jan 2025, Kantar 12w to 28 December 2024 Late Season (Early Dec - Late Dec) Singles Sharing Bags Boxed & Xmas Blocks Multipacks CBBs Easter 27% 20% 29% 14% 9 in 10 shoppers buy Christmas confectionery. 1 Average spend is £45, up 13% year-on-year. 1 Value sales have grown 29% in the total market over the last 5 years. 2 +29% VALUE The week before Christmas also saw record footfall in convenience, driving even greater opportunity for confectionery. 5 +9% VALUE +5% UNITS 6% 2% 2%