Focus On - Christmas Essentials

Brought to you by: Plan for Profit 21 CONFECTIONERY Winning formats December Focus Areas Meanwhile, Truffles, Advent Calendars, and Twistwrap Tubs under trade versus the total market, highlighting clear untapped opportunity. 1 Boxed Boxed is the best-selling format all season, and the 4th highest overtrade vs the total market, making fixture presence and secondary sitings essential to capture demand. Twistwrap Tubs and Cartons Twistwrap Tubs and Cartons gain importance in the final 3 - 4 weeks before Christmas, so ensure they have greater space late season. Inlaid and Truffles Inlaid and Truffles show similar late-season momentum, so need a stronger push in the final weeks to unlock untapped growth potential. 1. Kantar Worldpanel and Discounters: 20w to 29th December 24 Self Eat Christmas Novelties Twistwrap Pouches Gifting Blocks Truffles Giant Tubes After Dinner Mints Sugar Tubs Advent Calendars Sugar Cartons & Gifts Twistwrap Cartons Selection Boxes Inlaid Twistwrap Tubs 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Share of Christmas Value Sales - S&I vs Total Market Boxed Value Share Symbols & Independents Value Share Total Market £2.7m overtrade £1.7m overtrade £1.7m undertrade £1.6m undertrade £4.9m undertrade £2.2m overtrade The winning Christmas formats in Symbols & Independents are Self-Eat, Boxed, and Twistwrap Cartons, all of which outperform the wider market. 1