Focus On - Christmas Essentials
Brought to you by: Plan for Profit 23 CONFECTIONERY Cadbury Puds 35g Maltesers Reindeer 29g Cadbury Mini Snowballs 270g Smarties Giant Tube 120g Haribo Merry Mix 140g Maltesers Box 110g Ferrero Rocher Pralines 200g Lindt Lindor Truffles 200g Terry's Chocolate Orange 157g Cadbury Heroes 290g Christmas Confectionery2 All Year-Round Gifting2 New Product Development 1. Circana, Value Sales, Christmas 2024, 20w to 28th December 2024 2. SmartView Convenience 52w Value Sales to August 2025 NPD drives stronger growth in Symbols & Independents vs the wider market - keeping fixtures fresh and sales incremental. In 2024, 12% of Christmas confectionery sales came from new products - almost double the total market average of 7% . 1 Prioritise festive NPD and highlight with clear POS to capture demand and drive shopper excitement. NPD Contribution to Christmas Confectionery NPD Repeated 12% 88% 12% BEST SELLERS NEW
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