Focus On - Confectionery Singles & Kids

49 CONFECTIONERY SINGLES CATEGORY INSIGHTS Chocolate singles continue to dominate singles confectionery, making up over half of sales . 1 Share of Total Confectionery Singles - Symbols and Independents Duos Sweets Singles Chocolate Singles Contribution to Total Singles Value Sales 52 w/e 28.12.2024 Display Duos clearly together on the top shelves. 1. Circana, Value Sales, Symbols and Independents, 52 w/e 28/12/2024 2. Circana, Unit Sales, Symbols and Independents, 3 years to 28/12/2024 4 This presents an opportunity to increase Duos' share and bring it more in line with the broader convenience sector. 1 DUOS Maximise secondary spaces by placing chocolate singles next to cold drinks, sandwiches, and coffee-to-go. Total Convenience Symbols & Independents Chocolate Singles Sweets Singles Duos At the same time, Duos are growing steadily, averaging 23% unit growth over the past three years, driving performance within singles. 2 15% 30% 55% Duos now account for 15% of singles sales in Symbols & Independents, compared to 21% in Total Convenience, highlighting an under trade for Symbols & Indies. 15% 21% 55% 53% 31% 27%