Focus On - Confectionery Singles & Kids

Brought to you by: Plan for Profit 7 CONFECTIONERY SHOPPER MISSIONS 1. Kantar On the Go panel, 12 w/e 11th June 2023 2. Lumina, Symbols and Independents, 52 w/e 05/01/2025 On-the-Go Shopper Missions are on the Rise On-the-go confectionery purchases have surged by 25% year-on-year, along with a 16% increase in the number of trips made specifically for these purchases. With on-the-go shopper missions on the rise, providing easy, quick access to confectionery lines can boost purchase frequency and basket size. 1 +12.5% +10.0% +25.5% +16.5% TOTAL ON THE GO CONFECTIONERY ON THE GO SPEND TRIPS SPEND TRIPS LOCATION IN STORE % OF PURCHASES Main Shelf 37% Gondola End 20% At Till 17% Main Chiller 13% FOS Display 13% Where are shoppers buying from? 2 % Confectionery Shoppers by Mission 2 In-store visibility and strategic placement in high-traffic areas are essential for capturing consumer attention and driving impulse buys. Treat Top Up (Total) Food To Go Other Missions +25% 33% 23% 19% 25%