Focus On - Confectionery Spring Seasons

Brought to you by: Plan for Profit 5 5 EASTER 1. Source: NielsenIQ Scantrack, Total Easter 25 2. NielsenIQ Scantrack, Total Easter 2023-2025 3. NielsenIQ Scantrack, Total Easter 2025 vs 2024 Easter Treats are essential early in the season and continue driving sales mid to late season, alongside traditional eggs and gifts.1 Easter Treat’s share of sales has risen steadily over the past three years. This year’s +3% growth was driven by early and mid-season strength, as shoppers buy in earlier for a permissible treat.2 Gifting is the leading Easter occasion, representing over half of Easter confectionery sales. Traditional eggs are projected to be the key driver of category value growth in 2026.3 A ritual for families and loved ones to connect and share Easter Gift value growth driven by traditional eggs +10.5% Accounts for 55% of the Easter confectionery category 55% +10.5% Value Easter Treat and Gift Phasing 2025 Value Share of Total Easter