Focus On - Gum & Mints

29 KEY TRENDS IN 2024 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. Gum & Mints are the undisputed kings of the counter, known for being one of the most impulsive categories in convenience stores. This dynamic category plays a vital role in driving footfall, increasing basket spend, and delivering strong margins. In this guide, we delve into category performance, share valuable shopper insights, uncover in-store opportunities, and highlight the bestselling products every retailer should stock. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller Exciting Flavours Shoppers are seeking more variety in gum, with younger consumers particularly drawn to fruit and combination flavours. Great flavour remains a key driver of gum purchases. 1. Mars Wrigley Shopper Research – dc-activ (n=1,354) – Nov 2024 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Beyond Refreshment While 30% of gum purchases are still made for fresh breath, consumers now seek more than just mouth refreshment. In addition to great flavour, gum chewers are looking for mood management and distraction. 1 30% 19% 9% 9% 8% 5% 4% 4% 11% What's the main reason you purchase gum? Fresh Breath Great Taste Fun & Enjoyment Cleaner Mouth Relaxation Reduce Anxiety Enhance Focus Whiten Teeth Other 2 Gum & Mints FOCUS ON