Focus On - Gum & Mints

Brought to you by: Plan for Profit 5 IN-STORE MERCHANDISING & GUM BEST SELLERS 1. Ipsos Shopper Retail Insight 2015 2. SmartView Convenience Value MAT to 29/12/2024 Gum is one of the most profitable products per square meter. With 40% of purchases driven by in-store visibility, retailers should ensure gum is prominently displayed at the counter to fully capitalise on the opportunity. 1 Top 10 Gum Lines to Stock 2 Airwaves Menthol & Eucalyptus 14g Extra Cool Breeze 14g Extra Ice Peppermint 14g Extra Peppermint 14g Extra Ice Spearmint 14g Position the gum stand at the checkout area. Place bestsellers closest to the till for easy access. Ensure the stand is located above the counter and faces outward. Include a minimum of 9 facings, focusing on bestsellers. Recommended Gum Location Extra Spearmint 14g Extra White 14g Extra White Bubblemint 14g Extra Watermelon 14g Extra Strawberry 14g