Focus On - Gum & Mints

Brought to you by: Plan for Profit 7 MINTS CATEGORY INSIGHTS & BEST SELLERS 1. Nielsen Total Coverage & Indies and Symbols MAT 2. SmartView Convenience Value MAT to 29/12/2024 1/3 of all mint sales come from Symbol and Independent stores. Impulse purchases drive the category, making mints a key opportunity for independent retailers to grow sales. 1 Refreshing breath is the number one reason for buying mints, especially after coffee or meals. Maximise secondary spaces by placing mints near food-to-go and coffee-to-go areas. 1 The top three mint brand's, Polo, Mentos, and Trebor, account for 81% of total volume sales in Symbol and Independent stores. Mentos leads growth with +23% in value and +13% in volume sales. 2 Coffee and mints both over index during the ‘Morning Break’ and ‘Afternoon Treat’ occasions. Merchandising mints at the till is key since every shopper stops here, making it the best spot to drive impulse sales. 1 Top 5 Mint Lines to Stock 2 Polo Original Mint 34g Polo Spearmint 34g Trebor Softmints Spearmint 44.9g Trebor Extra Strong Peppermint 41.3g +23% VALUE SALES +13% VOLUME SALES 1/3 Mentos Mint 38g