Focus On - Household & Laundry

3 CATEGORY BREAKDOWN Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we’re spotlighting the Household and Laundry categories. Although these sections are often located at the back of the store, they are crucial for retailers aiming to attract shoppers on a top-up shopping mission. We offer key insights and opportunities for both categories and highlight the best-selling products for each type of shopper need, to help you create a successful and profitable Household and Laundry range in your store. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller FOCUS ON Household & Laundry HOUSEHOLD AND LAUNDRY View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Brought to you by: Plan for Profit 1. Nielsen – GB Total Impulse - Value & Unit Sales - MAT: 14.09.2024 Total Value £116m Value % Share Total Volume 51m +3.6% VALUE CHANGE -3.3% VOLUME CHANGE Category Value Sales YoY Change Volume Sales YoY Change Laundry £37,094,039 3.3% 8,863,257 -4.3% Dish Care £22,437,723 4.2% 14,792,575 0.8% Fabric Enhancers £14,579,109 9.6% 5,652,098 0.0% Specialist Cleaning £13,338,068 -0.7% 5,095,761 -9.4% Household Cleaning £11,188,477 10.3% 5,803,767 4.8% Bleach & Toilet £9,478,461 1.6% 7,724,962 -6.2% Air Care £7,864,671 -4.8% 3,020,666 -18.6% 32% Laundry Dish Care Fabric Enhancers Specialist Cleaning Household Cleaning Bleach & Toilet Air Care 19% 13% 12% 10% 8% 7%