Focus On - Own Brand

Brought to you by: Plan for Profit 5 Own Brand % Share of Key Categories (Units) 1 44% of Medicines 33% of Paperware 18% of Petcare 23% of Household Cleaning OWN BRAND CATEGORY DRIVERS Paperware Own Brand ranks No.2 in Toilet Tissue, just behind Andrex, with a 23% share of value sales. 1 Kitchen Towel growth is fuelled by Own Brand, now representing 53% of sales and up 8% in value. 1 Medicines Adult pain relief is the No.1 category in Medicines. 1 This underscores the need to offer a cheaper alternative to leading brands. Petcare Own Brand sets the pace in Pet Care, No.1 in volume, No.2 in value. 1 However, branded products still dominate, accounting for 87% of pet food sales. 1 Stock the leading brands and offer affordable, entry-level options across pet essentials. NON-FOOD +8% VALUE STOCK CHEAPER ALTERNATIVES 87% 23% Galpharm Paracetamol and Ibuprofen are the top-per- forming SKUs. 1