Focus On - Ready To Drink Coffee

29 A GROWING CATEGORY Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This guide explores the £46m Ready-to-Drink Coffee category within Symbols and Independents, offering a valuable opportunity for retailers. As functional drinks fuel growth in this channel, we provide key insights and strategies, recommend top-selling products, and share a profit-boosting planogram for your range. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller Ready-to-Drink Coffee has been a standout in the beverages market, achieving +25% value growth from 2020 to 2024 1 , with strong growth projected to continue. By 2027, value and volume are forecasted to grow 7.8% and 7.0% , respectively 2 , driven by rapid shopper recruitment, particularly among young consumers drawn to its taste and energy-boosting credentials. 1. Nielsen Total Coverage 52w/e 27.07.24 2. Britvic Forecast -NIQ Total Coverage; MAT to 27.07.24 FOCUS ON Ready-to-Drink Coffee SHOPPER METRICS GROWTH VS 2020 - RTD COFFEE 1 FREQUENCY 2020 2021 2022 2023 2024 2025 2026 2027 149M 202M 277M 320M 362M 390M 421M 454M VALUE GROWTH - RTD COFFEE 2 +25% CAGR +7.8% CAGR +18% +75% View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play % OF SHOPPERS