Focus On - Ready To Drink Coffee

Brought to you by: Plan for Profit 5 Key RTD Coffee Insight KEY RTD COFFEE INSIGHTS 1. SmartView Convenience Value MAT 52w 29/12/24 2. NIQ Scantrack, Total Coverage; MAT 52w 28/12/24 Barista Coffee leads growth as the No.1 value option at £1, with a 9% rise in both value and volume sales. 1 Lead with the best-selling premium brand, Starbucks , and offer value products around £1 in key flavours. A strong promotional plan is essential to drive sales in this category. Essential in the Ready-to-Drink Coffee range, with Café Latte and Caramel variants accounting for 74% of sales. 2 Where possible, make the most of the food-to-go opportunity by pairing Iced Coffee with a meal deal offering. Iced Coffee is a highly seasonal category, experiencing a 33% uplift in the summer months. 2 Product Variation Category Drivers Quality and Value Matter Food to Go Seasonal Uplifts Starbucks dominates the category, contributing 59% of total sales. 1 Iced Coffee currently under trades in Symbols and Independents by 10% compared to the total market. 2 Maximise sales by expanding fixture space during this peak period. Limited-edition flavours for autumn and winter can boost footfall and drive sales outside of summer peaks. +33% UPLIFT IN THE SUMMER +9% IN BOTH VALUE & VOLUME SALES If space is limited, prioritise these variants in both value and premium options.