Focus On - Ready To Drink Coffee

Brought to you by: Plan for Profit 7 THEUK’S NO.1CHILLED COFFEE * *Nielsen 30/11/24 MERCHANDISING PRINCIPLES Ranging Position Ready-to-Drink Coffee adjacent to Dairy and Protein in the fixture. Ensure the best-selling products have two facings, where space permits. Clear Brand Blocking Shoppers navigate by brand in this category. Keep products from the same brand together for each type of product. New Products and Flavours Drive interest and incremental sales in the category by introducing new products and flavours. GROUP BRANDS TOGETHER POSITION ADJACENT TO DAIRY & PROTEIN INTRODUCE NEW PRODUCTS & FLAVOURS READY-TO-DRINK COFFEE DAIRY/ PROTEIN