Focus On - Soft Drinks by Occasion 2025

Key Occasions for 2025 Summer Christmas Back to School By planning and concentrating on the key occasions in 2025, you can tailor your soft drinks range to boost sales and profits. Sales increased by 12% during the peak summer months of 2023, highlighting the importance of optimising your soft drinks range for 2025. During this time, it’s vital to frequently restock your displays as shopper traffic rises in the hot weather. 1 During the Christmas season, festive movie nights, family gatherings, and holiday parties create a strong demand for Take-Home Soft Drinks. Retailers can benefit by creating eye-catching displays that pair snacks with Soft Drinks, attracting customers who are hosting holiday gatherings at home. Additionally, the second half of 2023 has shown a significant shift in consumer behaviour, with 46% of drinkers trying to moderate their alcohol consumption. Drinking Soft Drinks is now the second most popular method of moderation, following the trend of drinking on fewer occasions. 2 Capitalise on this opportunity to boost sales by promoting Soft Drinks as a festive and enjoyable option. September is the second-largest month for soft drink sales, accounting for 11% of annual sales. 1 The back-to-school season presents a significant opportunity for retailers to increase sales in this category. Here are some strategies to consider: • Utilise Cross-Category Displays: Make it easier for consumers to find products by placing related items together. • Establish Themed and Secondary Display Areas: Create dedicated spaces that highlight seasonal promotions. • Use Signage: Clearly communicate the event or occasion with signage throughout the store to attract attention. 1 Nielsen IQ, Total Soft Drinks; Total Impulse; 12 months ending 30.12.23 2 Kantar Alcovision | Drinkers % | 12 m/e 31 Dec 2023 Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit