Focus On - Value / PMP

LICENSED 11 Brought to you by: Plan for Profit 1. Consumer One Pulse Survey. 504 respondents. August 2025 2. Lumina Intelligence Retailer Attitudes & Behaviours Study, June 2025 3. Circana Unit Sales MAT 52w to 12.07.25 4. Smartview Convenience Unit Sales MAT to August 2025 5. Lumina intelligence YTD we 17.08.25 6. Lumina intelligence convenience tracking YTD 20.07.25 Lager, Beer & Cider – Value With 76% of shoppers citing price as the most influential factor when purchasing Lager, Beer & Cider in Convenience1, affordability is the defining driver of the category. Its importance is amplified by alcohol’s role as the number one footfall driver within convenience.2 Value Cider is up 12% 3, driving 42% of Cider sales4 Value Lager represents 13% of Lager sales4 Shopper missions add further opportunity: 16% of Lager trips are food-to- go and 9% are meal occasions5, showing how pairing with food can grow basket spend. Prioritising affordable ranges, while linking to these missions, keeps Lager, Beer & Cider central to shopper spend. Lager, Beer & Cider – PMP Over half of alcohol shoppers now purchase PMPs, with uptake continuing to grow year-on-year6, underlining their critical role in driving value and trust in Symbols & Independents. Additionally, PMPs are a proven growth driver, with all major brewers relying on them to deliver visible value and build shopper trust. 68% of Cider shoppers purchase PMPs6 56% of Lager shoppers purchase PMPs6 Strong PMP ranges reassure on price, encourage repeat purchase, and keep Lager, Beer & Cider competitive in Symbols & Independents. 42% DRIVING