Focus On - Value / PMP

LICENSED 13 Brought to you by: Plan for Profit 1. Lumina Intelligence, Wine in Convenience 2. Smartview Convenience Unit Sales MAT to August 2025 3. NielsenIQ, Total Impulse, 52w MAT 04/01/25 Wine – Value & PMP Wine in Symbols & Independents remains under pressure, making value and promotions essential to protecting shopper spend. More than half of wine shoppers buy on promotion, with alcohol and wine the main products sold this way.1 Food occasions also present clear opportunity, as almost half of wine shoppers purchase to go with a meal1, with missions like Meal for Tonight helping to drive basket spend. PMPs play an increasingly important role in wine, providing clear pricing that reassures shoppers, reinforces transparency, and drives impulse purchases. Spirits & ARTDs – Value & PMP Spirits highlight the importance of value formats. Value Spirits account for 14% of total sales and one in four 70cl bottles2, PMPs are critical, driving 50% of Spirit sales despite making up only 5% of the range3. They signal value, build trust, and deliver volume. £ 50% while smaller packs such as 5cl, 20cl and 35cl continue to grow share, offering affordable entry points for shoppers. PMP PMP PMP PMP PMP 35cl 20cl 5cl In ARTDs, five of the top 10 best-selling lines are PMPs3, underlining the power of clear pricing. Multipacks with PMP visibility capture spend, support social occasions, and boost basket size.