Focus On - Value / PMP

GROCERY AND NON FOOD 1. Kantar World Panel Data, 12w to 05/07/2025 2. Smartview Convenience Unit Sales 52w to Aug 2025 (includes value-tier generics, e.g. Galphram) 3. Lumina Intelligence Retailer Attitudes & Behaviours Study, 52w to June 2025 4. NielsenIQ, Total Cereals, Indies and Symbols, 52w 22/02/2025 5. Circana. Symbols & Independents. Value Sales & ACV Wtd Unit Rate of Sale. 52 w/e 26th July 2025. 6. Circana Market Advantage, Total Pet Food, Symbols & Independents, Value Sales, 52w to 19/04/2025 15 Brought to you by: Plan for Profit With a high percentage of shoppers switching to major multiples¹, delivering value has never been more important for Symbols & Independents. Own Label is central to that mission, representing 14% of Grocery and 19% of Non-Food unit sales.2 The Value of PMPs With 75% of retailers saying PMPs reassure shoppers on price3, price-marked packs remain indispensable for Symbols & Independents. PMPs highlight value, build shopper confidence, and continue to shape performance across everyday essentials. The strongest opportunities sit in the leading categories, where value perception drives shopper choice. In Grocery, Own Label accounts for:2 In Non-Food, Own Label accounts for:2 Prioritising these categories with visible Own Label ranges reassures on value, strengthens competitiveness, and protects shopper spend. 14% Grocery Non-Food 19% 27% of unit sales in Canned Grocery 44% of unit sales in Medicines 10% of unit sales in Cooking Sauces 18% of unit sales in Pet Care 16% of unit sales in Biscuits 33% of unit sales in Paperware 64% of Cereal sales are PMPs4 8 of the top 10 Hot Beverages lines are PMPs5 7 of the top 10 Pet Food lines are PMPs6 The Power of Own Label PMP