Impulse Category Guide 2024

33 Crisps, Snacks, and Nuts sales have soared to £628 million, growing by +18.4%. Maximise your space by: » » Using our fixture plan, with 60% of space allocated to sharing. See pages 34-37. » » Placing Crisps, Snacks and Nuts by the Soft Drinks chiller to encourage customers to spend more. Singles sales have dropped by -18.2 million units (-10.2%), this is likely due to a shift towards PMP Sharing packs. Rebalance your space by: » » Allocating 30% of fixture space to single packs, prioritising the best-sellers. Sharing is driving growth, accounting for 72% of total sales, with majority of the growth coming from PMPs. Grow your sales by: » » Making sure 60% of the display is set up for Sharing, prioritising PMP’s. » » Positioning Sharing Snacks next to Take Home Soft Drinks and the Beer chiller. Small Multi Packs make up 91% of multipack unit sales, increasing by +7%. Meet shopper needs by: » » Improve your selection by focusing on the best-selling small multipacks. » » For Multipacks and Nuts, keep the options simple to meet what shoppers want. Pack Formats Instore Placement Category Drivers Stock the Key Range 72% 91% Sales +18.4% Sales -10.2% Source: NielsenIQ data Total CSN in Independents & Symbols 52 WE 23.12.23 vs. year ago