Impulse Category Guide 2024

48 Soft Drinks Source: IRI Symbols & Independents Total Soft Drinks 52we Dec 23 Sports & Energy 39% Mixers 1% Lemonades 1% Colas 23% Flavoured Carbonates 13% Juice 8% Water 10% Milk Drinks 3% RTD Tea & Coffee 1% Squash 1% Category Value £ (m) Change Sports & Energy 1000 +28% Colas 575 +11% Flavoured Carbonates 330 +10% Water 246 +10% Juice 198 +6% Milk Drinks 84 +10% Squash 34 0% Lemonades 31 +2% Mixers 18 -5% RTD Tea & Coffee 18 +15% Total Value: £2.5b Total Change: +16.0%