Impulse Category Guide 2024

65 Mac B Apple & Blackcurrant 500ml Glacéau SMART Water 600ml Volvic Mineral Water 1ltr Highland Spring/ EVIAN Water Sports Cap 750ml Highland Spring Still/Sports Cap Water 500ml Nestle Pure Life 500ml/750ml Volvic Lime & Lemon 500ml Volvic Strawberry 500ml Bestseller HFSS Compliant SOFT DRINKS - DRINK NOW - CORE RANGE Scan here to download for free! Focus On Category Guides Mini guides focusing on key product categories and selling occasions Benefit from expert advice and the latest industry insights Discover best selling lines and profit boosting planograms @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk ©2023 Monster Energy Company. All rights Reserved. MONSTER ENERGY ® , ® , MONSTER ENERGY ULTRA ® are all registered trademarks of Monster Energy Company. Source: No.1 driver of energy drink growth – Nielsen Total GB Values Sales Latest 13 weeks 05/11/22. STOCK UP TODAY NEW NEW MONSTER SALES MONSTER IS THE NO. 1 DRIVER OF ENERGY DRINKS GROWTH Focus On Energy +126% – Energy drinks tend to be higher margin than soft drinks generally, with a price per litre that is +126% vs total soft drinks average 1 in 3 - soft drinks sold are energy drinks £2bn – The value of the energy drinks category, which is the fastest- growing segment of the past five years @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk STOCK UP NOW ON ST K W *PRICE MARKED PACKS ARE RECOMMENDED RETAIL PRICE ONLY. **SMALL SHARING RRP PMP VALUE SALES, UNITAS SALES OUT DATA, LATEST 26 WEEKS V YA, WE 24/03/2023 RRP PMP RANGE * GROWING AT 31%** 638861 - Unitas - Walkers - P9 Focus On Guide - Advert - Adapt-153x230mm-FA-HR.pdf 1 17/04/23 2:14 PM Focus On Crisps, Snacks and Nuts 14% - The growth of crisps & snacks in symbols & independents 1 Nielsen, Independents & Symbols, MAT, W/E 25 February 23 90% of consumers purchase large sharing crisps every year – having the right range in your store is key to attracting these customers 2 Kantar WPO L52 W/E to 19 March 2023 63% of all crisps & snacks sales in symbols & independents comes from price-marked packs 3 Nielsen, Independents & Symbols, MAT Value Sales, W/E 25 February 23 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk MAXIMUM TASTE NO SUGAR FIZZ SEASON THE * (Source: Kantar – Take Home Christmas: 12we 25 Dec ’22) CHRISTMAS IS THE KEY SEASON FOR COLA WITH 8M LIGHT BUYERS COMING INTO THE CATEGORY!* STOCK UP NOW FOR THE FESTIVE SEASON 39020_Britvic_Unitas_Pepsi_Xmas_Trade Ad_210x297mm copy.pdf 1 13/09/2023 18:24 Focus On Soft Drinks 10.6% - The growth of soft drinks in independents & symbol stores, now worth £2.47bn 1 IRI Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. 18.5% - The growth in single, on- the-go soft drinks 2 NielsenIQ RMS, Total Coverage, Single Serve Drinks, Britvic Defined, Value % Change vs YA, 52 W/E 28 January 2023. +24% – The growth in water products – the fastest- growing segment of soft drinks 3 IRI Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Focus On Soft Drinks by Occasion 2024 Total soft drinks in convenience is growing at +11.4% since last year and worth more than £3bn. 2 The future is bright for soft drinks, with continued growth forecasted next year. 2 IRI, Total Convenience, Total Soft Drinks Britvic Defined, 52w.e 20/08/23 The soft drinks category is bought by 99% of all households and is the number-one driver to store within symbols & independents. 1 1 Kantar Total Soft Drinks, Total Stores, 52wk/e 03/09/23. Lumina Intelligence CTP, data collected 12WE 28/05/23 Soft drinks play a major role within convenience and are becoming increasingly important, accounting for almost 30% of spend in convenience stores. 3 3 Lumina Intelligence CTP, data collected 12WE 20/08/23 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk P1 Focus On Soft Drinks 2024 v8.indd 1 09/01/2024 08:55 NEW TO CORE