Category Insights
Confectionery
How to drive chocolate bar sales
Chocolate bars make up almost half of chocolate sales in Indies and Symbols so are the most important segment on the confectionery fixture. With more people now on the go it is important to re-focus on singles post lockdown.
Confectionery shoppers make a purchase decision in 7seconds so make sure the fixture is easy to shop
Promotional purchasing is increasing in Convenience so Price Marked Pack is key for shoppers
Impulse purchasing is also growing so displaying bars in secondary locations e.g. at the till point is key
For further information on how to maximise your sales in this area, please click on the downloads and tools below.
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