The ice cream category represents 25% of frozen food sales in convenience stores

Assess your freezer – has it seen better days? Is it time to upgrade to a modern, eye-catching design? Whether you upgrade or not, it’s essential that your freezer is sparkling clean as unappealing cabinets will lose sales. Empty and defrost it to ensure there’s no rubbish or build-up of ice.

While ice cream is a treat all year round, hand-held ice creams are the perfect spring and summer impulse purchase, so make sure your customers can easily see the treats you have in stock.

Ensure your freezer is fully stocked with an up-to-date content and price list.

When it comes to range, include a combination of the classic favourites, bestsellers and exciting new product launches. Think about fun lines for children and refreshing treats and indulgent chocolate ice creams for adults.

Start outside the store, with visible signage, pavement POS and branded bins to draw in passing trade. Situate your freezer in a high-traffic area such as near the till and add clear signage to demonstrate that your store offers a range of ice creams.

Stocking multi-packs of ice cream in an alternative freezer, alongside frozen desserts, will also inspire shoppers to treat themselves to an impulse ice cream.