Focus On - Alcoholic Ready To Drink

Brought to you by: Plan for Profit 1 FOCUS ON Alcoholic Ready-to-Drink (ARTD) www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Pr fit 40% of sales occur in summer, making the chiller a vital factor. 2 26% of purchases are for social occasions. 3 1. SmartView Convenience 52w Value & Units MAT 23/03/2025 2. Nielsen, Impulse RTD, Unit ROS, MAT to 04/01/25 3. Mintel Global Category Assessment RTD 2024 26% 40% ARTD’s are the fastest growing segment in Licensed. 1 60% of purchases are made on impulse. 3 60%