Focus On - Alcoholic Ready To Drink

Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this issue we’re discussing Alcoholic Ready to Drink products, known casually as ‘ARTDs’. The fastest-growing segment in the total ‘beers, wines and spirits’ category, ARTDs are a key area for retailers to focus on. Their single-serve nature makes them a premium treat that can be sold at an accessible price point. Meanwhile, the broad range of quality brands and varieties entering the market is broadening the occasions that ARTDs tap into – and the types of shoppers that are buying them. In this issue we will reveal the market trends and shopper insight you need to know to make your store the go-to for ARTDs in your local area. We will also reveal the top 15 must-stock lines and explain how retailers can merchandise them in store for maximum impact. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers View Focus On guides here: View HFSS advice here: Kind Regards, Mark Langohr Category Controller, Plan for Profit Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Market Overview ARTDs are growing faster than beer, wine, cider and spirits5 4 5 Nielsen DMSO £ Value MAT to 04.11.23 4 Nielsen DMSO £ Value MAT to 04.11.23 BWS WINE SPIRITS CIDER BEER ARTDs