Focus On - Alcoholic Ready To Drink

Page 7 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Hidden gems – top three fastest growing cocktails YoY 12 1. Moth Margarita Tequila Triple Sec Lime Dance - +£1.5m 2. Moth Piña Colada Rum Pineapple Coconut Midnight - +£0.8m 3. Tails Cocktails – Passion Fruit Martini Cocktail - +£0.8m The top five brands contributing to ARTD growth 11 1. AU 2. Four Loko 3. Malibu 4. WKD X 5. Dragon Soop ARTD’s presence within a spirits fixture is vitally important as the category continues to grow. Provide adequate shelf space to take advantage of growth within the category. 11 Nielsen Impulse ‘Supplier defined RTD sub-category £ Value MAT to 02.12.23. 12 NielsenIQ 09.09.23, IWSR