Focus On - Autumn Winter Confectionery

9 Brought to you by: Plan for Profit CHRISTMAS WINNING FORMATS 1. Circana | Convenience exc Major Mults | 20 w/e 28th Dec 24 Self Eat and Gifting Blocks drove value growth in 2024, while Inlaid, Selection Boxes, and Twistwrap Cartons/ Tubs saw significant declines and underperformed compared to the overall market.1 Actual Change YoY % Change Focus on best-selling formats like singles, sharing bags, self eat, and gifting blocks. Highlight value and ensure early availability to help shoppers manage spending throughout the season. Reintroduce declining formats such as twistwrap cartons, selection boxes, and traditional inlaid through effective in-store activation. Self Eat and Small Sharing are key to driving early season confectionery sales. 2,000,000 Self Eat Gifting Block Christmas Novelties Tree Decoration After Dinner Mints Twistwrap Tins Sugar Cartons & Gift Sugar Pouches Sugar Tubs Advent Calendar Boxed Giant Tubes Twistwrap Pouches Twistwrap Tubs Twistwrap Cartons Selection Box Inlaid -2,000,000 -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 1,500,000 -1,500,000 1,000,000 -1,000,000 500,000 -500,000 0 Value Sales Change YoY - Convenience Excl MM Buy 2 for £