Focus On - Baby Care

Focus On Baby Care #1 Nappy brand in the UK * Stock up today! Nappy Pants are over 36% of the total Nappies market * Nappy Pants are growing +12% year on year * Pampers Baby-Dry Nappy Pants are available in PMP sizes 5 & 6 nappy pants Made in Manchester *IRI - Nappies - Total Market - Value Sales - MAT: 31.03.2022 Pampers_NappyPants-Wipes_PMP6-49_A4_Advert.pdf 1 21/07/2022 12:14 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit 62% of Baby Care shoppers will shop elsewhere if they are unable to find the brand or product they’re looking for. Make sure you’re stocking the correct range and that it is easy to locate in store. Data Source: Supplier manufacturer data (MSL Study, Danone) 1 in 3 families switch stores when having a baby. This is because 86% of baby care shoppers plan their missions in advance. Data Source: Shopper IQ Advantage Data, ONS – UK Population end 2020 The Baby Care category has a high cross shop with categories such as Feminine Care, Washing and Bathing, and Sun Care. Data Source: Kantar w/e 23rd Jan 2022 : Best Sellers