www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Big Night In Bigger family occasions are growing in importance, shoppers are looking for sharing and multipack options which cater for the big night in shopper mission. Source: Kantar Worldpanel data 12 we 17.05.21 46% of snacking consumption missions in independent & symbol stores are ‘for later’. Source: PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021 In home eating occasions have risen by +60%. The pandemic has had an impact on occasions with snacking/meal alternatives in growth. Source: Landmark Q4 2020 The big night in mission is key for retailers to drive incremental basket spend.