Focus On - Biscuits - Getting the core right

THE UK’s #1 BISCUIT BRAND * ’ #1 BI C I B * *Kantar WPO data 18.04.2021 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Biscuits - Getting the core right *Kantar WPO data 18.04.2021 McVitie’s remains the biggest brand – worth £461m with 22% share and strong growth of +11.2%. Sources: Nielsen Total Biscuits Market - 52we 02.01.2021 2020 saw the strongest total biscuits category growth in over five years at +7.2% and +£212m in value sales. Driven by star performances in sub- categories: everyday biscuits (+15.1%), everyday treats (+11.9%) chocolate biscuit bars (+11.5%) and special treats (+9.2%). Sources: Nielsen Total Biscuits Market - 52we 02.01.2021 Annual UK biscuit sales are worth £2.96bn in retail, bought by 99.5% of all GB households. Sources: Nielsen Total Biscuits Market - 52we 02.01.2021, Kantar Total Take Home Grocery Sales - 52we 27.12.20 Sweet biscuits remains the largest part of the category showing growth +6.6% with sales worth £2.4bn. Sources: Nielsen Total Biscuits Market - 52we 02.01.2021