Focus On - Biscuits

Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this issue we’re featuring biscuits, a key category for retailers with lots of innovation which continues to perform with double- digit growth across many of its key sub categories. A staple for convenience, this category is perceived as an accessible luxury by shoppers and is pivotal for stores to perfect, given that consumers are looking for options in store for an affordable treat. Within this guide, we discuss the market trends and highlight how retailers can get the balance between core range and value right. We also reveal the bestselling lines that are must-stocks for your store. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers View Focus On guides here: View HFSS advice here: Kind Regards, Mark Langohr Category Controller Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Top tips to drive sales 1. Use sales data. Utilising your EPOS data regularly means having a strong understanding of your bestsellers and worse performers. If a product has slowed for a long period of time (eight weeks according to retailers) consider delisting for a better selling or new product. 2. Meet trends. The expected increase in the cost of living in 2024 means shoppers will need to budget more than ever. To navigate this, consider a mix of branded and own-label options. If you prioritise brands, explore in-store promotions and price-marked packs. Find additional information on this topic in detail on page 4. 3. Focus on In-Store Theatre. Increase shopper awareness by effortlessly generating personalised Point of Sale (POS) materials directly on the Plan for Profit website. Showcase your product range through easily accessible posters, stack cards and shelf talkers. 4. Stock the Key Range. Stock the bestselling products to boost sales and profits while satisfying a wide range of shopper needs. Check out the top 10 bestselling biscuits on page 6.