Focus On - Breakfast Cereals

TM, ®, © 2023 KELLOGG Compan y. WE’RE HELPING SCHOOL BREAKFAST CLUBS WITH A DONATION OF £10,000 Focus On Breakfast Cereals 92% of UK households buy breakfast cereal 1 Cereals are consumed 4.5 times per week on average 2 Cereals are the number- one choice at breakfast, eaten twice as often as toast 3 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Your guide to driving sales and profits in your cereals range 1 Kantar Worldpanel Online | Total Market | Penetration | 52we 14 May 2023 2 Kellogg’s Project Landmark | Rolling QTRs to Q4 2021 3 Kellogg’s Project Landmark | Rolling QTRs to Q4 2021