Focus On - Breakfast

3 HIGHLIGHTING VALUE Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition focuses on cereal , a key category in the Symbols and Independents channel, with sales worth £61 million . Despite its size, the category is underperforming compared to the total market. The goal is to shift shopper behaviour from distress purchases to planned ones. This guide will highlight opportunities to boost your store’s sales by addressing category performance, seasonal trends, planograms, and must-stock lines. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller Household budgets are tight, influencing where and how people shop. This makes promotions essential for the Symbols & Independents channel. 40% of consumers are actively trying to save on grocery bills.1 23% are from percentage-off deals.2 21% are from multibuy offers.2 1. NIQ - Homescan Survey November 2024 2. Lumina Convenience Tracking Program, 52w 18.08.24 FOCUS ON Breakfast TOP PRICING STRATEGIES View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Run the right promotions, especially during summer, the peak sales period for cereals. List price-marked packs (PMPs) to reassure shoppers who are carefully managing their spending. Ensure pricing is clearly displayed at all times. 41% of purchases are made on promotion throughout the year.2 OFF BUY 1 GET 1 FREE! % Brought to you by: Plan for Profit DEALS