Focus On - Christmas Essentials

Brought to you by: Plan for Profit 1 © 2025 The Coca-Cola Company. All rights reserved. COCA-COLA, COCA-COLA ZERO SUGAR and DIET COKE are registered trade marks of The Coca-Cola Company. *Total Market as measured by Nielsen & CGA - Coca-Cola Trademark (Coca-Cola, Diet Coke and Coke Zero) Volume in Litres, MAT to March 2025 DECK YOUR SHELVES WITH HOLIDAY MAGIC From GB’s #1 Soft Drink Brand * www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit As of July, 24% of shoppers had already been budgeting and saving for Christmas. 1 Shoppers’ expected Christmas spend vs 2024: 53% same, 22% more, 25% less. 1 1. One Pulse - How UK consumers are thinking about Christmas 2025. Sample +1,000 2. SmartView Convenience Volume & Value Sales Nov-Dec 2024 FOCUS ON Christmas Essentials Promotions drive 29% of Christmas sales across key categories. 2 24% =52% +22% -25%

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