Focus On - Confectionery Mini Seasons

Dear Retailer As we enter the new year, it’s time to shift your focus onto the next three key events that follow the festive season: Valentine’s Day, Mother’s Day and Father’s Day. Shoppers are re-engaging in mini seasons which is also where all year round gifting has a crucial role to play, for example boxed gifting is currently +12.2% YTD and saw an uplift of +22.1% in shopper penetration leading up to Valentine’s Day in 2021. Ensure that these seasons are clearly highlighted in store for impulse top up missions. The future editions of Focus On cover categories such as tea and gum & mints. All Focus on guides are available to view on the Plan for Profit website and app, visit or search ‘plan for profit’ in your preferred app store. Kind Regards, Tracey Redfearn Category Controller, Plan for Profit The buying group for independent wholesalers View Focus On guides here: Confectionery mini seasons @PlanforProfitRetail @Plan_for_Profit Page 2 Valentine’s Day 14th February 2022 1/4 shoppers go on a specific shopping trip for Valentine’s day food & drink, therefore it’s really important to clearly signpost your display. Convenience shoppers buying confectionery at Valentine’s Day have a 74% higher basket spend than other shoppers. Source: Snackchat Panel Valentine’s 2021 Mother’s Day 27th March 2022 With 40% of shoppers buying on impulse for Mother’s Day, make sure you: • Plan ahead • Build exciting displays • Advertise on social media Source: Snackchat Panel Mother’s Day 2021 Father’s Day 19th June 2022 75% of shoppers buy different items from different stores but clearly advertising the event can secure shopper loyalty. Source: Snackchat Panel Father’s Day shopping habits 2021