Focus On - Confectionery Multipacks

6469546_Cadbury MPKs Ad Unitas_V2.indd 1 19/07/2021 10:58 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Confectionery Multipacks Chocolate multipacks have the highest chocolate category % growth in independent and symbol stores. Source: Nielsen Independent & Symbol Stores 27.03.21 Multipacks saw double- digit moving annual total (MAT) growth within symbols & independents in 2020 (+11.5%) , significantly outperforming confectionery (+1.4%) Source: IRI Market Advantage, Confectionery Database, 52 weeks, Value Sales, w/e 2nd January 2021, Symbols & Independents Multipacks have grown +24% in the past 5 years reflecting the growing relevance of take-home formats for shoppers. Source: IRI Market Advantage, Confectionery Database, 52 weeks, Value Sales, w/e 2nd January 2021, Symbols & Independents