Focus On - Confectionery Spring Seasons

VALENTINE'S & MOTHER'S DAY 1. NielsenIQ Scantrack, Total Valentine’s & Mother’s Day 25 vs 24 (3we) Valentine’s Day is quickly closing the gap on Mother’s Day as the leading mini season. Boxed Chocolate remains the largest confectionery format and a key driver of growth.1 Mother’s Day remains the No.1 mini season, with Boxed Chocolate performing even stronger than at Valentine’s.1 4 Drive In-Store Activations Boost Valentine’s and Mother’s Day sales with mixed-category displays that combine confectionery gifts, wine, flowers and cards to drive purchases. Cater to All Occasions Stock a variety of options, from token gestures to impressive gifts. Offer cartons and both small and large boxed selections to meet every shopper’s needs. Emphasise Value During key events, drive engagement with strong promotions and personalised, cross-category bundle offers. Valentine’s 2026 falls on a Saturday, driving later and higher-value spending Extra Large Chocolate Block ranks No.2 , up +18.5% in units1 Boxed Chocolate leads as the No.1 format, driving strong growth1 Availability proved critical, with Week 1 (w/c 10 March 2025) driving +3.7% unit growth1 Shoppers spent 7% more on confectionery purchases at Mother’s Day vs Valentine’s Day1 Boxed Chocolate remains the No.1 format, driving scale and consistent growth1 +18.5% UNIT GROWTH SATURDAY 14