Focus On - Crisps, Snacks and Nuts

Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insights to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we focus on the crisps & snacks category, which is growing by double digits in symbols & independents. The category is an important profit driver for independent retailers, even in the face of the rising cost of living, and presents a huge opportunity for the ones who get it right. In this issue, we look at the trends shaping the market, the bestselling formats and the must-stock brands that can enhance your range and bring new shoppers to the category. You’ll also find planograms based on the latest category insight that you can use to grow your sales and profits. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Tracey Redfearn Head of Marketing & Communications Five things you need to know about savoury snacks The buying group for independent wholesalers View Focus On guides here: @PlanforProfitRetail @Plan_for_Profit 1. Sharing price-marked packs, singles, nuts, and meat snacks are the four key areas that are in growth. These segments represent the biggest opportunities for retailers. For more general market insight, go to Page 4 2. Flavour is the number-one reason that shoppers buy a particular brand. This reason is the only one to come above ‘price’, indicating retailers don’t always have to drive down on cost to grow sales. Offering exciting new flavours can also keep tills ringing. For more shopper insight, go to Page 6 3. Shoppers socialising at home is boosting sharing bags. Sharing bags, and in particular price-marked sharing bags, are the biggest-selling segment of the market. Price-marked packs contribute most of the growth for independent retailers. For more PMP and sharing bags insight, go to Page 8 4. Walkers, Quavers, Cheetos, Doritos and Nik-Naks are present in the top five bestsellers. Retailers should make sure they’re stocking as many of the bestselling brands as space allows. For more insights into the top-selling products, go to Page 8 & Page 11 5. Retailers should merchandise single crisps & snacks according to need state. This means stocking hearty ‘hunger fill’ options on the top shelf, core range products in the middle and value bags at the bottom. For more merchandising advice go to Page 11