Focus On - Energy Drinks

ADDING MORE VALUE GROW TH TO THE CATEGOR Y THAN ANY O THER BRAND. MONSTER IS THE FASTEST GROWING ENE RGY BRAND IN GB. © 2022 Monster Energy Company. All rights Reserved. MONSTER ENERGY ® , ® , MONSTER ENERGY ULTRA ® are all registered trademarks of Monster Energy Company. Fastest growing energy brand, Nielsen – Total GB, MAT Value sales growth, min 30% ND, WE 27.03.21. No.4 biggest IC SKU in total soft drinks, Nielsen – Total GB, MAT Value sales IC, WE 27.03.21. Fastest selling flavoured stimulation energy drinks, Nielsen – Total GB, MAT UROS, WE 27.03.21 . No.1 zero sugar energy brand, Nielsen – Total GB, MAT Value sales, WE 27.03.21, Monster delivered 70% of Total NPD sales – Nielsen – Total Coverage, Value Sales: MAT to 27.03.21 - Adding more value growth to the category than any other brand, Nielsen – Total GB, MAT Value sales, WE 27.03.21’ NO.4 BIGGEST IC SKU IN TOTAL SOFT DRINKS NO.1 ZERO SUGAR ENERGY BRAND IN GB MONSTER’S FASTEST SELLING FLAVOURED ENERGY DRINKS GET IN CONTACT TO FIND OUT MORE AT CONNECT@CCEP.COM OR CALL 0808 1000 000 MONSTER ARE THE LEADERS OF INNOVATION, ADDING MORE VALUE GROWTH TO TOTAL SOFT DRINKS, THAN ANY OTHER BRAND NEW FOR 2022 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Energy Drinks 1 in 3 drinks sold are energy drinks, ensure these products are given appropriate space on your soft drinks display. Data Source: ACN Indies & Symbols Value MAT w.e. 26.02.22 Stimulate Energy is 82% of total Energy sales and is worth £495.5m. Data Source: ACN Indies & Symbols Value MAT w.e. 26.02.22 Energy drinks are huge drivers of impulse sales therefore it is important to have secondary locations or chillers focused on this category where possible. Data Source: ACN Indies & Symbols Value MAT w.e. 26.02.22 Total Energy is growing at +17.0% and is worth £587m. in Convenience Data Source: ACN Indies & Symbols Value MAT w.e. 26.02.22 PfP BESTSELLER 2022 Edition