Focus On - Future of Soft Drinks

11 Brought to you by: Plan for Profit HEALTH TRENDS ARE RESHAPING SOFT DRINKS 1. Mintel Food Trends Reports Google trends; L52w to Jan’25 SUGAR1 Soft drinks account for 25% of total sugar in the UK diet. Demand for low sugar, zero and sugar-free variants continues to rise. ADDED BENEFITS1 Functionality matters - shoppers want their soft drinks to deliver more. HYDRATION1 More than half of UK adults do not consume enough water daily. Hydration is becoming a key purchase driver, with rising interest in drinks featuring electrolytes for faster hydration. Growth in drinks containing vitamins, minerals, probiotics, prebiotics, CBD, nootropics and electrolytes. 57% of UK adults are actively trying to cut down on sugar. 57% Increasing demand for products with added benefits supporting key need states such as energy, focus and wellbeing.