Focus On - Growing Your Tea Category

Page 1 / 1 Hot beverage 1m planogram www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 7 Shoppers love a good deal, ensure you pass on promotions and select the right price mark packs, they’re best merchandised in high volume areas such as everyday teas and decaf. Consumers that drink black and non black spend almost double, therefore adding non black to your range can generate incremental sales. Compliment core black tea with the best selection of specialty and fruit and herbal to suit your customer base. Value for money is increasingly important. Smaller entry point packs, balanced promotions and carefully chosen price marks to demonstrate value will help household budgets and increase shopper loyalty. 43% of tea sales come from the top-selling price- marked packs. (Source: Nielson Total Impulse Volume Sales year to 17.7.21 ) : Best sellers Sector Best Seller No 2 SKU Everyday Black Tetley 80’s PMP PG 80’s PMP Everyday Decaf Tetley Decaf 40’s PMP Tetley Decaf 80’s PMP Fruit & Herbal Twinings Peppermint 20’s Twinings Lemon & Ginger 20’s Green Twinings Pure 20’s Tetley Green Pure 20’s Speciality Twinings Earl Grey 50’s Twinings English Breakfast Redbush Tetley Redbush 40’s Tick Tock 40’s The importance of brands, block the best-selling brands together. Source: Nielsen Volume %age sales Total Impulse year to 17.07.21

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