Focus On - Gum & Mints
GUM IS THE MOST PROFITABLE PRODUCT PER SQUARE METRE THAT A RETAILER CAN STOCK AFTER CIGARETTES * EXTRA ® IS THE 3 RD LARGEST CONFECTIONERY BRAND AND NUMBER 1 GUM BRAND MOVING GUM FROM BELOWTHE COUNTER TO ABOVE IS PROVEN TO DRIVE A 20 % INCREASE IN SALES * FOR MORE INFORMATION OR TO ARRANGE A VISIT FROMA REPRESENTATIVE PLEASE CALL THEWRIGLEY DISPLAY HOTLINE ON: 01752 752 094 OR EMAIL WRIGLEYHOTLINE MDAMS.COM STOCK THE TOP 10 GUM LINES FROMWRIGLEY TO DRIVE CATEGORY SALES OUR STANDS GIVE YOU ON AVERAGE A 46 % POR Source *2012, US , Checkout Update – Impulse Marketing. **Global MMH Traditional Trade / Transaction Zone. Shares based on Nielsen Total Market MAT 20/3/21 and Rate of Sale based on Nielsen Impulse & Traditional Independents, 12we 20/3/21 POR based on average RSV in Traditional Independents, Nielsen MAT 10/4/21. ©2021 Mars or Affiliates. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Gum & Mints Gum is the most profitable product per square metre that a retailer can stock after cigarettes. Source 2021: Checkout Update – Impulse Marketing A Wrigley’s stand can give retailers an average 46% POR (Profit on Return) (POR based on averages RSV (Retail Sales Value) in traditional independents) Source: Nielsen MAT 10.04.21 The total mint category is up 5.4% YOY (Year on Year). Source: IRI Market Advantage, Confectionery Database, 12 Weeks, Value Sales, w/e 9th October 2021, Convenience exc. Major Multiples. Wholesale and convenience accounts for 59% of total mint singles sales. Source: IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/e 9th October 2021, Convenience exc. Major Multiples.