Focus On - Hard Seltzers

Focus On Hard Seltzers UK consumers are already demanding hard seltzers (Source: 52 w/e Kantar data to 27/12/20) Hard seltzer penetration is already higher than lead ready to drink (RTD)/ craft beer brands (Source: 52 w/e Kantar data to 27/12/20) 76% of UK beer drinkers would seriously consider or choose hard seltzers as a first choice drink (Source: 52 w/e Kantar data to 27/12/20) www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Hard seltzers are worth over £4.3m in the UK market (Source: Treasury Wines 2020) NEW! Launch April 21 WITH A KICK SELTZER? IT’S FRUITY FIZZY WATER THE KICK IS ALCOHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. Alcohol. Sparkling Water. 100 Calories. Real Fruit Flavours. Refreshingly obvious. Brand #3 in the market by share Source: Nielsen Scantrack, Dec 20 Please drink responsibly. 18+. NEW! Launch April 21 WITH A KICK SELTZER? IT’S FRUITY FIZZY WATER THE KICK IS ALCOHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. Alcoho . Sp rkling W ter. 100 Calories. Real Fruit Flavours. Refreshingly obvious. Brand #3 in the market by share Source: Nielsen Scantrack, Dec 20 Please drink responsibly. 18+. unch April 21 A KICK R? UITY WATER COHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. ng Water. ories. it Flavours. ngly obvious. the market by share Please drink responsibly. 18+.