Focus On - Health & Nutrition Drinks

69 READY-TO-DRINK PROTEIN 1. The Grocer, Sports Nutrition Category Report, September 2024 2. Mintel, Sports Nutrition Market Value Update, Q3 2024 3. The Grocer, “Protein Brands Tap into RTD Iced Coffees,” October 2024 4. IGD ShopperVista, UK Consumer Nutrient Trends, July 2024 5. Kantar, Protein Product Usage Panel Data, 2024 6. Lumina Intelligence, Convenience Channel Shopper Missions Report, 2024 7. NielsenIQ, RTD Protein Brand Performance, 52 w/e August 2024 The wider sports nutrition market is now worth £1.1bn , driven by demand for healthier, functional options. 2 Ready-to-drink protein drinks are surging in UK convenience, with sales up 21% year-on-year far outpacing protein bars ( +5% ). 1 Shoppers increasingly treat protein drinks as everyday health boosts rather than just gym fuel. Over 77% of UK consumers are actively increasing their protein intake, making it the most sought-after nutrient. 4 The shopper base is broadening: 37% of 25-34-year-olds and 25% of all UK adults now include protein drinks in their routine. 5 32% of convenience food & drink missions are “fuel” driven - 71% higher than in other channels highlighting the strong fit for RTD protein occasions. 6 UFIT leads with a 34% market share, while Grenade and MyProtein are investing in recyclable formats and expanded offerings to meet growing demand. 7 While many still reach for them post-workout, others use them as a meal alternative or a snack that helps them feel fuller for longer. A well-stocked protein drinks range is a major opportunity to attract health-conscious, impulse-driven shoppers and grow basket value. 32% FUEL DRIVEN Key trends include wellness, impulse on-the-go consumption, and flavour innovation - with protein iced coffees and milks now hitting chillers. 3 +21%