Focus On - Healthy Breakfast @PlanforProfitRetail @Plan_for_Profit Page 2 C M Y CM MY CY CMY K Dear Retailer, We are pleased to announce the launch of ‘Focus On’ by Plan for Profit, a series of NEW mini category guides that are specifically designed for the independent retailer. Starting with a Focus On ‘Healthy Breakfast’, each guide contains expert product and category insight to help you to make the most of the category in-store to meet the needs of your customers. Focus On guidance is also available to view on the Plan for Profit website and app. Visit or search ‘Plan for Profit’ in your preferred app store. Look out for further Focus On guides covering Mini Seasons Confectionery, Gum & Mint, Energy Drinks and Sports Drinks categories. Kind Regards, Tracey Redfearn Category Controller, Plan for Profit Healthy Breakfast Health is a key driver for shoppers when buying cereal and cereal snacks Balanced Health and low sugar products account for 52% of category sales Ensure you are stocking the best performing health brands as part of your Healthy Breakfast range. Visit Plan for Profit to view the full core and extended range guidance. Health consciousness is rising, stocking a good range of healthy products will improve category performance in your store. Alpen Original 625g Kellogg’s Bran Flakes 750g Nestlé Shredded Wheat 16’s Kellogg’s Special K 500g Weetabix Original 24’s