Focus On - Homecare

*Source: IRI – Hand Dish – Total Market – Value Sales – MAT: 30.06.2021 TRADE UP OPPORTUNITY MUST STOCK Merchandise Dishwasher Tablets near to Washing Up Liquid on shelf to drive sales TOP TIP: FROM THE UK’S NO.1 WASHING UP LIQUID BRAND 1 ai16431943079_13641_Unitas_P5_Advert_Fairy_ADW_A4_3mm_Bleed.pdf 1 26/01/2022 10:51 @PlanforProfitRetail @Plan_for_Profit Focus On Homecare Household Cleaning is an important category, with 97% of UK households buying into household cleaning products at least once a year. Data Source: Partners for Growth - accessed December 2020 87% of consumers will continue with their home care cleaning regime changes post- Covid and 49% are cleaning their homes more often. Data Source: Supplier Manufacturer Data 28% of shoppers are more likely to buy a home care product if it is price marked. Data Source: Lumina Intelligence – Convenience Tracking Programme – 2020 Brands are driving growth and act as signposts to the home care category in store. Data Source: Kantar Worldpanel Division – Total Household excl. Pet – 52 w/e 5th September 2021