Focus On - Ice Cream

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Ice Cream Convenience stores continue to grow the Ice Cream category +12.4% growth (vs Total Market @ +2.4%) Data Source: Nielsen YTD GB Total Coverage (Excl Discounters), MAT to 24/09/22 and equivalents Impulse Ice Cream is the fastest growing segment! 25% Value Share, growing at 20.2% Data Source: Nielsen YTD GB Total Coverage (Excl Discounters), MAT to 24/09/22 and equivalents Multipack Ice Cream has the biggest share, driven by the biggest brands 42% Value Share, growing at 12.1% Data Source: Nielsen YTD GB Total Coverage (Excl Discounters), MAT to 24/09/22 and equivalents Magnum remains the #1 Ice Cream brand with 17.4% of value share across all ice cream sales Data Source: Nielsen YTD GB Total Coverage (Excl Discounters), MAT to 24/09/22 and equivalents