Focus On - Ice Cream

NEW i L INTRODUCING 2024 NPD… MAGNUM HAD THE #1 AND #2 NPD LAUNCHES IN 2023 * DON’T MISS OUT, STOCK UP YOUR FREEZERS TODAY! COOKIES & CHOCOLATE 68 Mixed Berries ** *Nielsen GB Total Impulse, 52 wks to 30/12/23 ** From purees and fruit juice from concentrates UFS24479 Walls UNITAS NPD A4P Ad VW AW3.indd 1 25/03/2024 16:36 Focus On Ice Cream Ice Cream sales are growing by 7%, with hand-held multipacks leading the way with a 23% increase year on year. 1 1 Nielsen GB Total Impulse: MAT to 16.09.23 Hand-held singles make up 51% of sales, followed by Ice Cream Tubs at 30%, and multipacks at 19%. 1 1 Nielsen GB Total Impulse: MAT to 16.09.23 Take Home Ice Cream is the biggest category in frozen, accounting for 18% of total sales 2 2 Kantar Data Take Home Ice Cream 52wk 11/06/23 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk