No.1 Dog Wet Single Serve Brand 5 No.1 Dog Care and Treats Brand 7 No.1 growth driving Cat Wet Single Serve brand 6 No.1 Cat Care and Treats Brand 7 Sources: 1 Mars Pet Ownership Study 2017. 2 Mars Petcare State of the Nation Pet Report 2020. 3 IGD 2020. 4 Nielsen Homescan Total GB Purchase Value 52 Weekly WE 31.10.20 5 Purchase Value MAT - Nielsen CPS Total GB we 03.10.20. 6 Absolute Value Chane YoY MAT - Nielsen CPS Total GB we 03.10.20. 7 Purchase Value MAT - Nielsen CPS Total GB we 31.10.20. STOCK UP ON THESE PACKS NOW THE POWER OF PETCARE IN CONVENIENCE 50% of UK Households own a pet 1 Pet Food & Li er worth £2.9bn 2 57% shoppers like Price Marked Packs 3 Pet owners spend 15% more across other cate ories 2 TOTAL GB VALUE CHANGE BY SEGMENT 4 3.9% 2.5% 2.4% 9.0% 5.9% TOTAL DOG DOG TREATS DOG DRY DOG POUCHTRAY DOG CAN -8.5% 12.0% 4.8% 8.1% 2.4% 4.5% 5.7% TOTAL CAT CAT TREATS CAT DRY CAT CAN CAT LUXURY POUCH/TRAY CAT EVERYDAY POUCH/TRAY CAT LITTER Sources: www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Importance of Petcare Pet Food is fed every day and bought on average once every 11 days, making it one of the most frequently shopped categories. Over half of shoppers visiting your store have a pet, making pet food a huge opportunity. Source: Kantar, Total Stores, Pet Food 52 w/e 20th March 2022 Increase Profit Quality is the most important influencer of pet food choice. Source: IGD Pet Food Category benchmarks report 2021 Strong Brands 88% of pet food sales in convenience stores are branded. Source: IRI Market Advantage, IRI Symbols and Independents, Value Sales, 26th March 2022 Plan for Profit bestsellers are marked with a throughout publication.